This course focuses on introducing the concept of User Experience (UX), its applicability in several fields and how UX impacts businesses. Students explore the importance of UX, UX issues, UX methodologies, UX solutions, ways to increase conversion, accessibility as part of the UX cycle, UX insights to suggest improvements to physical experiences, how IA aids better navigation, prototypes, validation and measurement of UX solutions.

Research is a crucial part of the UX (user experience), which is the systematic study of target users and their requirements. To design, users’ abilities, needs and problems should be identified and considered. This course will focus on usability tests, balancing needs through iterative development, research planning, research tools, analyzing qualitative data, representing insights and deliverables and presenting data.

As one of the most important aspects of UX, Information architecture involves the organization, labeling, navigation, and searching systems for digital interactive products to enable users to find and manage information more successfully. In this course, students learn about how usability, user experience integrate into an effective information hierarchy. In this course, students will learn how to develop contents in a clear and understandable structure and apply rules and methods for organizing contents and flow of cross-platform application. In addition, students will learn about labeling and organizing application content in a logical structure that makes sense to users.

UX workflow is a step-by-step process that designers must follow from conceptualization to the final design stage. This course will bring several steps of the User Experience workflow, including research analysis, users’ journey, together and prepares students for the prototyping stage. In this course students will bring what they have learned in the previous courses and produce low and high-fidelity prototypes using industry standard applications.